Sit in on a focus group.
Or field a survey. Without recruiting anyone.
InsightForge assembles a panel of believable participants, runs the conversation, and writes up what they said. A focus group gives you the reasoning behind a purchase. A survey gives you the numbers across a crowd. Either one is ready before your coffee gets cold.
Review plan options before you create an account. Add credits when purchase access opens.
"Ten percent vitamin C sounds great until I remember the last serum that oxidised in a month. Show me it stays stable and I will listen."
"The glass dropper feels like a treat. That little ceremony in the morning is half the reason I would buy it."
Two thirds wanted proof it lasts before they would pay a premium. Fix that and intent climbs from 3.2 to 4.1.
Two ways to ask.
Pick depth or pick breadth. A focus group puts a handful of sharply-defined people in a room and digs into why they feel what they feel. A survey asks a crowd and counts. Same engine underneath, two very different read-outs.
Focus group
8 to 30 people, one tight segment
A moderator walks a small panel through your product. You hear the gut reaction, then the reason underneath it, then the value underneath that. You also see where the room splits and why.
- ›The themes that ran through the room, with who said what
- ›The why behind the buy, laddered down to what people actually value
- ›Where opinions divide, and the deeper disagreement driving it
- ›The one change that would flip a skeptic
Best when you need to understand a decision, not just measure it.
Survey
100 to 500 people, several segments
A broad panel rates your product across the dimensions you care about. You get averages you can trust, with the margin of error spelled out, and a clear read on how segments differ.
- ›Scores for awareness, intent, and price, each with a confidence range
- ›How younger and older, city and region, high and low income differ
- ›A flag when the sample is too thin to trust the number
- ›Open-ended comments to read alongside the numbers
Best when you need a number you can put in a deck.
Synthetic, but not made up.
The participants are generated, so the obvious worry is whether any of it is real. Three habits keep the output honest.
Everything traces back
No finding floats free. Each one points to the exact responses it came from, so you can read the raw words behind any claim and decide for yourself.
Numbers admit doubt
A score on its own hides how shaky it is. Every number arrives with a confidence range, and a thin sample gets flagged instead of dressed up.
Run it twice, get the same answer
Each study saves the settings it ran on. Re-run it and you get the same result, so you can compare before and after a change without chasing noise.
The scoring borrows from published work on eliciting human-like ratings from language models (Maier et al., 2025). The short version: ask the right way and the answers spread out the way a real survey does, instead of bunching at the top.
Three steps, one afternoon.
Brief it
Tell us the product, who you want in the room, and what you are trying to learn. For a focus group that is one tight segment and up to three products to compare.
Let it run
We recruit the panel, run the conversation or the survey, and check the output as it goes. If a step comes back thin, it gets redone before it reaches you.
Read the room
You get a written read-out: themes and tensions for a focus group, scores and segment breaks for a survey. Every line is backed by what people actually said.
We check our work against the real thing.
When a public benchmark exists, we run the same study and put the two side by side. The case studies show where we line up and where we are only directional.
Read the case studiesRead the methodology, not just the results.
See how InsightForge turns customer comments into practical scores, segments, and next-step recommendations.
- More than a simple score
- Confidence shown with every number
- Use the right study shape
- The guide covers validation examples, limits, and responsible use in business decisions.
Put a question to a room today.
Brief a study, and read the answer back before the day is out.