Pay per study. Not per seat.
A small focus group runs about 500 credits. A 200-person survey runs about 4,000. Buy a pack of credits once and use them whenever a study is briefed.
Every new account gets 300 free credits each month, enough to taste a real focus group before paying anything.
Pick a shape, see the price.
A focus group goes deep on a tight panel; a survey goes wide across a crowd. The credit cost is the same either way: people you panel, plus products you test.
8 people, 3 products
Deep conversation with laddering
20 people, 3 products
Most popular for product decisions
200 people, up to 10 products
Numbers with margins of error
Three sizes, no expiry.
Credits sit in your account until a study spends them. The bigger the pack, the cheaper each credit gets.
Basic
Six focus groups, or two surveys.
- Credits
- 3,000
- Per 1,000 credits
- $9.67
- Good for
- Six focus groups, or two surveys.
Standard
Twenty focus groups, or six surveys.
- Credits
- 10,000
- Per 1,000 credits
- $7.90
- Good for
- Twenty focus groups, or six surveys.
Premium
Sixty focus groups, or eighteen surveys.
- Credits
- 30,000
- Per 1,000 credits
- $6.63
- Good for
- Sixty focus groups, or eighteen surveys.
Depth or breadth?
Focus group
Better when you need the reasoning behind a choice: why a buyer leans toward one product, what would change a skeptic, where the room splits.
- 8 to 30 participants, one tight segment
- A read-out of themes, tensions, and gaps
- Every claim cites the responses behind it
Survey
Better when you need a number you can put in a deck: averages with margins of error, broken out by segments you care about.
- 100 to 500 participants across segments
- Scores with confidence ranges, not bare points
- Flagged when the sample is too thin to trust