Small focus group
8 people, 3 products
Deep conversation with laddering
500 credits
Transparent pricing for faster research
Credits for focus groups and surveys
Pick a credit plan, then spend credits only when you run a study. Focus groups use 100-credit blocks; surveys use 1,000-credit blocks.
No subscription
Pay only when you need more
Credits do not expire
Use them across future studies
Simple study units
500 credits starts a focus group
Study cost examples
Start with a focus group when you need the reasons behind a choice. Use a survey when you need a number you can defend.
Focus studies round to 100-credit blocks. Survey studies round to 1,000-credit blocks.
Full focus group
20 people, 3 products
Most popular for product decisions
700 credits
Survey
200 people, up to 10 products
Numbers with margins of error
3,000 credits
Credit plans
Choose a plan when access opens. Each plan includes credits you can spend across focus groups and surveys.
Plans are shown for review while purchase access is being prepared.
Basic
Good for 6 small focus groups
$29.00
USD
- Included credits
- 3,000
- Per 1,000 credits
- $9.67
- What you can run
- Good for 6 small focus groups
Standard
Good for 20 small focus groups
$79.00
USD
- Included credits
- 10,000
- Per 1,000 credits
- $7.90
- What you can run
- Good for 20 small focus groups
Premium
Good for 60 small focus groups
$199.00
USD
- Included credits
- 30,000
- Per 1,000 credits
- $6.63
- What you can run
- Good for 60 small focus groups
What fits your question?
A focus group is better for why people react a certain way. A survey is better for how many people share that reaction.