Hedonic taste tests (CPG)
9-pt hedonic panel scored on four SKU per category in the Visalli et al. open dataset. Same panel, multiple products — the gradient is product-vs-product within one consumer.
4
paired studies
16
paired questions
Shelf Δ
1.65
3.63 → 1.97
Shape mix:
8
unimodal
5
left-skewed
2
multimodal-symmetric
1
right-skewed
Cross-fixture comparison
sorted by source mean ↓
Every paired question on this shelf, on the same 1-5 SSR axis. The gradient between the top and bottom rows is the shelf's acceptance test — a synthetic re-run on this topic has to land each row within its source CI to be useful.
How much do you like this crisp? (C1 — 34 g fat, 1.3 g salt)
3.63 (3.54–3.71)
How much do you like this guacamole? (G4 — 95% avocado, 18 g fat)
3.51 (3.41–3.61)
How much do you like this iced tea? (IT1 — black tea, white peach, 4.7 g sugar)
3.46 (3.38–3.55)
How much do you like this dark chocolate? (CH2 — 80% cocoa, Equator)
3.43 (3.33–3.52)
How much do you like this dark chocolate? (CH4 — 74% cocoa, Côte d'Ivoire)
3.42 (3.32–3.52)
How much do you like this crisp? (C2 — 23.9 g fat, 1.52 g salt)
3.27 (3.17–3.37)
How much do you like this guacamole? (G1 — 92% avocado, 16 g fat)
3.13 (3.02–3.24)
How much do you like this dark chocolate? (CH3 — 70% cocoa, Peru)
3.10 (3.00–3.21)
How much do you like this guacamole? (G2 — 13% avocado, 9.5 g fat)
3.07 (2.96–3.19)
How much do you like this iced tea? (IT3 — black tea, peach, sweeteners, 4.3 g sugar)
2.99 (2.88–3.10)
How much do you like this crisp? (C3 — 29 g fat, 1 g sea salt)
2.96 (2.84–3.07)
How much do you like this dark chocolate? (CH1 — 85% cocoa, Madagascar)
2.85 (2.74–2.96)
How much do you like this iced tea? (IT4 — black tea, peach, sweeteners only, 0 g sugar)
2.55 (2.43–2.67)
How much do you like this iced tea? (IT2 — white tea, peach and rosemary, 4.5 g sugar)
2.44 (2.34–2.53)
How much do you like this guacamole? (G3 — 90% avocado, 14.6 g fat)
2.42 (2.32–2.52)
How much do you like this crisp? (C4 — 34 g fat, 0.10 g salt)
1.97 (1.88–2.07)
1.02.03.04.05.0
Studies on this shelf
Survey · 2022-10
Visalli et al. (2022) — Guacamole panel
N = 436 · 4 paired questions
Survey · 2022-10
Visalli et al. (2022) — Crisps panel
N = 427 · 4 paired questions
Survey · 2022-10
Visalli et al. (2022) — Iced tea panel
N = 436 · 4 paired questions
Survey · 2022-10
Visalli et al. (2022) — Dark chocolate panel
N = 424 · 4 paired questions